Harley-Davidson and the Search for the American Soul
Brock Yates has written a book called “Outlaw Machine: Harley-Davidson and the Search for the Americal Soul”. This book is about the legendary story of Harley-Davidson’s rise to power. Harley-Davidson not only became an international industry leader but an American Cultural Icon. The book explains how the Harley-Davidson motorcycle which was originally designed for casual riders, evolved into “the” symbol of defiance and liberation. An exagerated 1947 Life magazine article about a California town terrorized by gangs of motorcycle punks changed the world’s perception of motorcycles from sporty machines to menaces to society. Harley-Davidsons were considered the baddest of all motorcycles, and as the loudest and heaviest bikes available.
Outlaw Machine archives the fascinating history that built Harley-Davidson’s reputation, including the rise of Hell’s Angels and the classic movie Easy Rider. It goes on to document the bike’s and its company’s storybook rise to international fame and popularity.
“If you’re not born to be wild enough to actually buy a Harley but you still have Easy Rider daydreams, this bible of the great American two-wheeled death machine is for you.”
Written by renowned automotive journalist Brock Yates, Outlaw Machine is the definitive book on the Harley-Davidson and its place in American culture.